Kluczowe czynniki sukcesu w zarządzaniu przedsiębiorstwami podczas pandemii COVID-19
Key success factors in business management during the COVID-19 pandemic

Summary/Abstract: The purpose of the text is to identify and categorise the key success factors of selected companies dur- ing the global COVID-19 pandemic. In the theoretical part, the conditions for the functioning of en- terprises during the COVID-19 pandemic were identified, and then success factors were diagnosed as a category that explained the results of enterprises during this period. The aim of the work was achieved through empirical research carried out on a sample of 22 companies representing various sectors, both global and local. The research was conducted using the triangulation of research meth- ods. The main method used in the research procedure was a multiple case study. The results showed that the identified factors determining the success of the surveyed companies during a pandemic form seven categories: strategy, business model, resources, flexibility, products/services, customer relations, and the external environment.

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