Dopasowanie strategiczne a konkurencyjność firm z sektora MSP – moderująca rola otoczenia
Strategic fit and competitiveness of SME companies: the moderating role of the environment

Summary/Abstract: This paper presents considerations on the role of the strategic fit in the context of competitiveness of companies in the SME sector. Due to the importance of the environment, especially in the case of a cri- sis situation (the pandemic period), research was undertaken on its moderating role in the relation- ship between the strategic fit and competitiveness. The research was conducted among 422 companies from the SME sector (family and non-family). The analysis of empirical results was carried out using descriptive statistics and regression models. The results indicate the existence of a relationship between the strategic fit and competitiveness (measured by strategic effectiveness and financial performance) and a moderate role of the environment as a moderator of this relationship.

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