Hasła ekologiczne – od ulicznego transparentu do viralu
Ecological slogans - from street banner to viral
Author(s): Agnieszka Anna NiekrewiczSubject(s): Lexis, Computational linguistics, Western Slavic Languages, Human Ecology, ICT Information and Communications Technologies, Phraseology, Stylistics
Published by: Akademia im. Jakuba z Paradyża
Keywords: internet meme; viral; persuasion; ecology; Youth Climate Strike;
Summary/Abstract: The article presents the results of a linguistic and stylistic analysis of 500 Polish-language slogans used during street protests of the Youth Climate Strike in years 2019-2020. The primary goal of the study was to show the treatments that transform street slogans into viral content and internet memes spread on social media. The analysis determined the constructs of the sender and receiver used, types of speech acts, rhetorical figures, mechanisms of language games and intertextual references.
Journal: Język. Religia. Tożsamość
- Issue Year: 26/2022
- Issue No: 2
- Page Range: 87-101
- Page Count: 15
- Language: Polish