Linguistic and visual ways of depreciating Polish national, cultural and religious symbols in internet memes Cover Image

Językowe i wizualne sposoby deprecjonowania polskich symboli narodowych, kulturowych i religijnych w memach internetowych
Linguistic and visual ways of depreciating Polish national, cultural and religious symbols in internet memes

Author(s): Agnieszka Anna Niekrewicz
Subject(s): Media studies, Western Slavic Languages, Sociology of Culture
Published by: Akademia im. Jakuba z Paradyża
Keywords: Internet meme; depreciation; valuation in the language; visual code;

Summary/Abstract: The aim of this article is the presentation of depreciating methods employed by the creators of internet memes of Polish national and religious symbols, and the answer to the question about the function of the depreciation. The author describes the mechanisms of depreciation on a linguistic level, indicating, among others, the collision of solemnity with commonness, shocking with the use of vulgarisms, violations of spelling rules, playing verbal-textual games introducing the contrast between high and low culture and parody of patriotic texts. The role of a graphic element in depreciation is presented, treating it not just as an illustration of the verbal part, but also its complement, apposition, without which the interpretation of message would not be possible. Considerations are ended with discussion of examples of the use of memes in important public discussions.

  • Issue Year: 11/2015
  • Issue No: 1
  • Page Range: 109-121
  • Page Count: 13
  • Language: Polish