THE ROLE OF PUBLIC RELATIONS IN ESTABLISHING ORGANIZATIONAL CULTURE
THE ROLE OF PUBLIC RELATIONS IN ESTABLISHING ORGANIZATIONAL CULTURE
Author(s): Melinda Izabela AchimSubject(s): Theory of Communication, History and theory of sociology, Social Theory, Management and complex organizations, Sociology of Culture, Sociology of Politics
Published by: Editura Arhipelag XXI
Keywords: public relations; organizational culture; communication; organization; human resources;
Summary/Abstract: Organizational culture is an important aspect in the internal communication of an organization. Equally, public relations establish and maintain beneficial links between the organization's management and its employees. This paper aims to present some essential aspects of the role of public relations in establishing a culture in an organization: culture seen as a system of values, symbols and behavioral norms. All this adds up to what specialists call organizational culture.
Journal: Journal of Romanian Literary Studies
- Issue Year: 2022
- Issue No: 30
- Page Range: 276-282
- Page Count: 7
- Language: Romanian