Postawy konsumentów wobec opakowań aktywnych i inteligentnych w przemyśle spożywczym
Consumer attitudes towards active and smart packaging in the food industry
Author(s): Joanna Domagała, Natalia Gołdyn, Maciej BorkowskiSubject(s): Business Economy / Management, Agriculture, Marketing / Advertising, Socio-Economic Research
Published by: Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
Keywords: active packaging; intelligent packaging; consumer; food industry; surveys;
Summary/Abstract: The main purpose of the article was to determine the knowledge and attitudes of consumers towards active and intelligent packaging in the food industry. The survey was conducted on a sample of 120 respondents purchasing food products. The analysis of the survey results showed that the level of knowledge about active and intelligent packaging among the respondents is insufficient. Only about 20% of respondents knew the concepts of active and intelligent packaging. The respondents indicated that the most important parameter of packaging for them is maintaining the properties/quality of the packed product. The respondents see the greatest benefits in the use of active and intelligent packaging for packaging such products as meat, fruit and vegetables, frozen meals and fish.
- Issue Year: 6/2021
- Issue No: 2
- Page Range: 5-18
- Page Count: 14
- Language: Polish