Badanie kategorii estetycznych w dyskursie telewizyjnym. Analiza logocentryczna
The study of aesthetic categories in television discourse. Logocentric analysis

Summary/Abstract: The article's material consists of language layers of fairy tales, fables and reportages broadcast on Polish television. Genres are selected based on differentiation in terms of structure, functionality and style, so it is easy to demonstrate the implementation of rhetorical strategies. Aestheticisation, anaesthesia and anti-aestheticisation should appear in these various texts and be motivated. The author considers from the perspective of medialinguistics, uses the tools of stylistics and draws on the findings of axiolinguistics. The stylistic analysis showed that aesthetic categories serve as a tool in the study of multimodal television text, which is not primarily designed for aesthetic experiences.

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