Ценови войни – предвиждане, предотвратяване и справяне с тях (но само ако се налага)
Price wars – anticipating, preventing and tackling (only if necessary)

Summary/Abstract: This article describes the conditions that can lead to a price war, how to recognize early on these prerequisites, how to analyze the direction of possible threats from competitors and their intensity, what type of strategy and how best to prevent the start of a price war, if it all possible. Describe basic principles of conducting a price war if it is inevitable.

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