Fashion Writing in Women’s Magazines of Interwar Poland : Influences of the American Press
Fashion Writing in Women’s Magazines of Interwar Poland : Influences of the American Press

Summary/Abstract: This article examines the influence of American fashion journalism on the Polish market of fashion magazines in the interwar period. The main objective is to identify the strat­egies of fashion description in interwar Polish fashion magazines or fashion columns in women’s magazines and to map their variance according to two categories: elitist and democratising. Such tools of textual as well as visual description such as ‘magical writing,’ advice manuals, ironic writing and fashion non-fiction will be discussed. The article is the first attempt in the literature on interwar journalism in Poland to argue that fashion discourse in the domestic press mimicked the way fashion was covered in American fashion magazines.

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