Reprezentacje rodziny w poradnikowych gatunkach dziennikarskich. Przykład kobiecej prasy powojennej
Representations of the Family in Journalistic Guidebook Genres. An Example of the Women's Post-War Press

Summary/Abstract: RESEARCH OBJECTIVE: The aim of the study is to present the mechanisms that post-war journalists used to demonstrate family issues in the women’s press and to analyze these messages on a representative level. THE RESEARCH PROBLEM AND METHODS: The article highlights family representations that were presented in the women’s press in the years 1946-1947. The author of the work indicates the special significance of this historical period for the development of the press after the war and for the denial of the concept of “pre-war” families. As a research method, the author applied content analysis, genological analysis and literature research. THE PROCESS OF ARGUMENTATION: In the course of deliberations, the notion of “uncertainty time” and family representation in the press after the end of World War II is discussed. Next, the author touched on the role of the women’s press in the process of shaping awareness about the family in the twentieth century. The decisive part of the study is the analysis of family messages in the context of the media genology and the interpretation of journalistic tools used to highlight specific features. Designated family creations are presented as an opportunity to intensify interest in women’s historical narrative. RESEARCH RESULTS: Analyzed journalistic tests testify to the domination of affirmation of everyday practicality and emotionality. The messages are constructed in such a way as to provide the reader with the authentic influence of the recipients on the content of the magazine. The predominant journalistic genre appearing in the analyzed material are letters to the editor, often adapted to other journalistic genres, briefings and reports. CONCLUSION, INNOVATIONS, AND RECOMMENDATIONS: Journalists of the post-war women’s press showed the superiority of the role of women in the family and presented this idea with the help of specific genre tools.

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