Holo Politics. Wstęp do analizy mediów immersyjnych w komunikowaniu politycznym
Holo Politics. An Introduction to the Analysis of Immersive Media in Political Communication

Summary/Abstract: The purpose of this paper is to draw attention to the important issue of the use of immersive media in political communication. This article serves as an adumbration of this vast subject. On one hand the author presents the issues connected with the use of holograms in the electoral campaigns – promoting the image of specific politicians. On the other hand, 3D holographic images are used in political protests of citizens. In addition to these considerations, the author points out the use of holograms in commercial activities and entertainment business. The author points out that the development of immersive media: vision and location-based media, is a natural path of development of interactive communication channels in the public sphere immersed by media – MediaPolis. Additionally, it raises questions about the ethical dimension of using this technique in political communication.

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