„Alternative für Deutschland” – the German Eurosceptic Extraparliamentary Party Cover Image

„Alternative für Deutschland” – niemiecka eurosceptyczna partia pozaparlamentarna. Próba analizy wizerunku w przestrzeni internetu
„Alternative für Deutschland” – the German Eurosceptic Extraparliamentary Party

Author(s): Agnieszka Walecka-Rynduch
Subject(s): Politics / Political Sciences
Published by: Uniwersytet Adama Mickiewicza
Keywords: public relations; media potential; image identity; extraparliamentary parties; Alternative for Germany

Summary/Abstract: The Alternative for Germany is a new party on the German political scene. Despite a short political and media history (established in February 2013), the party managed to strongly mark the socio-political space with its presence, mostly because of its anti-establishmentarianism. AfD is also sometimes called a „professors’ party”, as its members and followers stem to a large extent from so-called intellectual circles of science, politics and economics, and are reputable experts for many fields. AfD provoked a major imbroglio during the last parliamentary election in Germany (2013). It gathered 4.7% of votes, standing very close to the electoral threshold. It is however commonly disregarded by activists of most of the other parties in Germany. The aim of the article is answering the question: given the above, what was the crucial factor for building up such relatively high electoral result (inches from bestowing mandates) in this very short time? Is it the social, programmatical, or rather media potential, created mostly on the web? Which of these elements brought the AfD 7% of votes in the election for European Parliament 2014?

  • Issue Year: 2015
  • Issue No: 1
  • Page Range: 85-106
  • Page Count: 22