PROMOTING THE CULTURE OF CREATIVITY AND INNOVATION IN THE ORGANIZATIONAL ENVIRONMENT
PROMOTING THE CULTURE OF CREATIVITY AND INNOVATION IN THE ORGANIZATIONAL ENVIRONMENT

Summary/Abstract: The conscious transformation of creativity into a commercial discipline has made it an explicitly desirable commodity. The concept of creative economy extends creativity to the economy as a whole, including socioeconomic processes and work organization. The growing uncertainty facing organizations means that employees are increasingly facing new, ambiguous and complex problems that require creative solutions. The culture of creativity is established by the key decision makers in the organization, it is inherently related to the values of those people, to their actions, to the way they build the climate for creativity. Managing creativity in the workplace is the science behind creating a culture where innovation thrives. To encourage and manage creativity, managers need to understand creative processes, know how to select people with creative skills, be able to stimulate creative behavior, and provide an organizational climate for cultivating creativity.

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