CREATIVITY AND INNOVATION IN SMEs, PARTICULARITIES AND INFLUENCES
CREATIVITY AND INNOVATION IN SMEs, PARTICULARITIES AND INFLUENCES
Author(s): Mihaela Bendic (Radu), Irina Barbu (Simionescu)Subject(s): Business Economy / Management
Published by: Fundatia Română pentru Inteligenta Afacerii
Keywords: Creativity; Innovation; Competitive advantage;
Summary/Abstract: The global competitive work context, its dynamically changing environment, has accelerated the need for creative problem solving. Creativity and innovation are essential both for the success of companies and for the well-being of those who work in companies. We live in a world of technological and business turmoil where innovation can make the difference between survival and disaster. At the organizational level, innovation is essential, because it can ensure survival on the market, it offers new opportunities, in conditions of increased competition. Currently, the international economic context is characterized by change and the constant need for adaptation. Based on these considerations, we try to answer the question: how can innovation activities influence the competitiveness of SMEs in the current economic environment?
Journal: Management Intercultural
- Issue Year: 2020
- Issue No: 44-45
- Page Range: 17-24
- Page Count: 8
- Language: Romanian