TOURISM AND ITS IMPACT ON THE CULTURE OF THE INDIVIDUAL FIELD STUDY ON THE CITY OF BAGHDAD
TOURISM AND ITS IMPACT ON THE CULTURE OF THE INDIVIDUAL FIELD STUDY ON THE CITY OF BAGHDAD
Author(s): Zaid Yaseen Saud Al-Dulaimi, Fareed Hussein Ahmed, Ansseif A. Latif AnsseifSubject(s): Museology & Heritage Studies, Sociology of Culture, Economic development, Accounting - Business Administration, Marketing / Advertising, Tourism
Published by: Editura Universitaria Craiova
Keywords: marketing; tourism; culture of the individual; tourism marketing; Baghdad;
Summary/Abstract: The aim of the research is to uncover the impact of the elements of tourism (economic, social, environmental) in the culture of a number of individuals in Baghdad. The study sample included the development of a questionnaire distributed to a sample of 40 male and female members of different ages and scientific qualifications, 31 questionnaire were valid for analysis. In order to process the data, a number of statistical methods were used (the arithmetic mean, the standard deviation, the spearman and the regression coefficient), using SPSS. The main findings of the research were the existence of a relationship and a positive impact of tourism in the culture of the individual. The recommendations were the need to promote tourism for individuals to support the culture of the individual and develop the level of tourism through the establishment of training courses to improve the culture of the individual in Baghdad.
Journal: Revista tinerilor economişti
- Issue Year: 2019
- Issue No: 33
- Page Range: 55-63
- Page Count: 9
- Language: English