Marketingul în biblioteca publică
Marketing in Public Library

Summary/Abstract: According to the new definitions, marketing does no longer means to sale, but to understand the user needs and curiosity and to meet their expectations. Thus, marketing has an important role because of the competivive backround library works with. We may identify some stages or steps that must be followed in order to create a dynamic and functional marketing plan; the first, and probably the most important one, is the selection of a professional team work; then, it must be taken into considerration the library’s vision, goals and abilities, the users needs and expectations and find the way of making the best of them. The marketing plan itself must consist of some specific elements: the description of library’s mission and objectives, the actual marketing situation, the assessment of the main objectives and the assignation of marketing and advertising strategies, the working-out of the activity plan, the budget, and finally, the checking-up section.

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