Цифрові трансформації міжнародного бізнесу
Digital transformations of international business.
Author(s): Iryna V. Shkodina, M.V. IvashchenkoSubject(s): Business Economy / Management, International relations/trade, Health and medicine and law, Law on Economics, ICT Information and Communications Technologies
Published by: Національний юридичний університет імені Ярослава Мудрого
Keywords: digital transformation; artificial intelligence; blockchain; supply chains; ecosystems;
Summary/Abstract: The impact of the pandemic on digital transformation is considered. It is determined that in international business, digital technologies destroy traditional competitive advantages and create new business models. It has been proven that the development of digital strategies will increase the ability of businesses to provide customers with a personalized experience focused on their behavior. We concluded that digital transformation requires changing the business processes, business models, strategies, customer relationships, employee experience and culture.
Journal: Економічна теорія та право
- Issue Year: 4/2021
- Issue No: 47
- Page Range: 8-24
- Page Count: 17
- Language: Ukrainian