TERMAL TURİZMİNDE İMAJ HİZMET KALİTESİ VE TEKRAR TERCİH İLİŞKİSİ
IMAGE SERVICE QUALITY AND REPREFERENCE IN THERMAL TOURISM

Summary/Abstract: Aim: The main purpose of this study is to determine the relationships between perceptions of image and service quality with repreference behaviors of individuals traveling for thermal purposes. Method: The research data were collected from 400 people using face-to-face questionnaire technique. The convenience sampling method was used in the study. SPSS and AMOS package programs were used in the analysis of the data. Confirmatory factor analysis, path analysis, correlation analysis, t test and Anova analysis were used in the analysis of the data. Findings: Furthermore, the findings obtained by confirmatory factor analysis and path analysis showed that the construct validity of the model was ensured. According to the path analysis, it was determined that the perception of service quality affects the destination image perception and re-preference behavior at a statistically significant level and positively. Results: Between service quality perception, destination image perception and repreference behavior; It was observed that there was a medium and high level relationship between the variables.

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