Strategie rynkowe linii lotniczych w konkurencyjnym otoczeniu
Airlines business strategies in competitive environment

Summary/Abstract: The article examines airlines industry in the light of Porter’s generic business strategies, such as a cost-leadership, differentiation and hybrid strategy. The paper presents analyse of airlines strategies effectiveness on example of: Ryanair – ultra cost-leadership strategy, British Airways – differentiation strategy and also Aer Lingus and Norwegian as hybrid strategies. Investigated is period of years 2001–2011 and data concerning number of passengers carried and net financial result.

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