STATISTICAL ANALYSIS OF BANK INSURANCE Cover Image

STATISTIČKA ANALIZA BANKOOSIGURANJA
STATISTICAL ANALYSIS OF BANK INSURANCE

Author(s): Svetlana Tasić, Irena Milojević, Dalibor Krstic
Subject(s): Business Economy / Management, Human Resources in Economy
Published by: Centar za ekonomska i finansijska istraživanja
Keywords: statistical analysis; bank insurance; market

Summary/Abstract: Bancassurance is an interesting connection between an individual insurer and a certain bank with the aim of making higher profits. Increased product sales, along with reduced sales and marketing costs, achieve synergistic results of certain comparative advantages of each associate, which makes them both more profitable and efficient. Most often, this channel is used for the sale of life insurance with bank loans of various types, then accident insurance, policy fund, etc. The time of strong personal spending entails an increase in loans to citizens, and in that situation, bank insurance comes to the fore.

  • Issue Year: 27/2021
  • Issue No: 1
  • Page Range: 41-54
  • Page Count: 14
  • Language: Serbian
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