Localizarea, Un Proces Complex Al Adaptării
Localization, a Complex Process of Adaptation
Author(s): Mirel AnghelSubject(s): Social Sciences, Language studies, Language and Literature Studies, Education, Communication studies, Sociology, Philology, Translation Studies
Published by: Editura Conspress
Keywords: localization; translation; Geert Hofstede; site localization; cultural model;
Summary/Abstract: This article aims at presenting some of the main characteristics of the localization process across cultures, taking into consideration the cultural dimensions devised by Geert Hofstede in 1980. The process of localization requires extensive knowledge about certain societies where we want to launch new products and services. Localization is not just a simple conversion of units of measurement, date formats and symbols. It involves a complex analysis of the target society and a set of values which are highly esteemed by that society. We also present examples of university websites which pertain to different countries from Asia and Europe, thus underlining the main points of the localization process in which we have to take into account the specifics of different cultures.
- Issue Year: XIV/2021
- Issue No: 1
- Page Range: 40-46
- Page Count: 7
- Language: English