Influenţa activării analogice sau digitale a conflictului asupra performanţei în sarcini cu procesare ascendentă sau descendentă
The impact of analogical and digital priming of conflict on the performance in top‑down and bottom‑up tasks

Summary/Abstract: Objective. To assess the participants’ performance in top‑down (TD) and bottom‑up (BU) tasks, depending on conformant, non‑conformant, consistent or inconsistent priming. Method. In two experiments we used a combined 4 (priming/between subjects) × 4 (task/within subjects) experimental design. The priming sequence contains one image (analogous A) and one word (digital D). Priming can be conformant (negative) with the participants’ attitude, non conformant, consistent or inconsistent. There are 4 priming types in each experiment: digital conformant, digital non conformant, analogical conformant, analogous non‑conformant, A+D+, A–D–, A+D–, A–D+ and a control group. 266 participants completed four tasks: two BU and two TD. The dependent variables are reaction times and correct answers. The attitude object was conflict, negatively polarized. Results. The results in both experiments showed a reversed priming effect (Glaser & Banaji, 1999) for the TD tasks. The consistent priming (A+D+/A–D–) and the digital priming improved the performance, and the inconsistent priming A–D+ diminished it. Conclusion. Inconsistent activation interferes with subjects’ performance and has reversed priming effects for polarized evaluation targets.

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