Disonanta cognitivã ca metodã de reducere a prejudecãtii
Cognitive dissonance as a method to decrease the level of prejudice

Summary/Abstract: This study is aimed to determine the influence of cognitive dissonance and social labelling on the level of prejudice the participants will show towards the rroma ethnic minority. The hypotheses are: a) the participants in the free choice condition will diminish their level of prejudice significantly more than the participants in the condition of forced compliance; b) the participants from the condition label gypsy will be more prejudiced that participants in the condition label rroma. The method is experimental and uses the 2×2×2 mixed design with repeated measures. The independent variables are: free choice/forced compliance, label gypsy/rroma, test/retest, and the dependent variable was the level of prejudice. The test was applied on 115 students, 20-25 years old, 75 of them being female. The results indicate a main effect for the test/retest variable, all participants showing a decrease in the level of prejudice in retest. There is also an interaction effect between the type of choice and the repeated measure. In the free choice condition, participants show significant decrease in their level of prejudice in retest, while participants in the forced compliance condition do not, thus confirming the first hypothesis. There was no effect for the labelling and consequently the second hypothesis is disconfirmed.

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