AZ AIRBNB HASZNÁLAT MOTIVÁCIÓS TÉNYEZŐI A MAGYAR TURISTÁK KÖRÉBEN
MOTIVATIONAL FACTORS FOR USING AIRBNB AMONG HUNGARIAN TOURISTS

Summary/Abstract: In the last decade, the development of information technologies and the widespread adoption of mobile technologies and Web 2.0 have facilitated the rise of a new socioeconomic system referred to as the sharing economy and the emergence of P2P sharing platforms. One of the most affected sectors by the sharing economy is the tourism and hospitality industry, where Airbnb – the leading P2P accommodation sharing platform – has quickly become a viable alternative to hotels, hostels, or bed and breakfasts and a major competitor to the traditional accommodation sector. As a result, understanding the motivation of tourists for choosing Airbnb became crucial both from practical and theoretical perspectives. The main aim of the study is to shed light on the travel habits of Hungarian tourists and reveal what motivates them to choose accommodation on the Airbnb platform instead of using traditional accommodations. During the research, we conducted an online questionnaire survey which resulted in a final sample size of 829 questionnaires. Our results show, that more than 35 percent of the respondents have already used the services of Airbnb and the main influencing factors proved to be the price and the location of the accommodation, while the number of pictures from the accommodation and personal information about the host had the smallest impact on the tourists.

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