Az Airbnb szálláskínálatának jellemzői a megyei jogú városokban
Characteristics of Airbnb Accommodation Offers in Cities with County’s Rights

Summary/Abstract: The widely known effects of the info-communication technologies are that they have a significant impact on the world economy and one of these manifestations is the so-called “sharing economy”. One of the key players of the sharing economy initiatives is Airbnb; an accommodation sharing platform that enables ordinary people to share their idle accommodation capacities. The importance of Airbnb is well illustrated by the fact that nowadays Airbnb outperforms the great hotel chains both in market value and number of accommodations offered. Moreover, it is present in more than 81 000 cities in 191 counties and the number of accommodations offered on the platform exceeds 5 million. Thus, the platform became one of the most important players of the tourism industry not only at a global level but in Hungary as well, forming a serious competitor for the traditional accommodation sector.The main aim of the study is to focus not primarily on Budapest but on a regional level and analyse short-term accommodation rental market in Hungarian cities with county rights and compare the prices of Airbnb listings and traditional accommodations. The results show, that the Airbnb supply is considerably lower than in Budapest, however, both the international and Budapest trends prevail in these cities. Moreover, it is also confirmed, that Airbnb prices are competitive with hotel prices and in most of the cases Airbnb outperforms traditional accommodation providers in offering lower prices.

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