Дигитално лидерство и моделиране на работата в организационен контекст: изследване в български бизнес организации
Digital leadership and job crafting in an organizational context: A study of Bulgarian business organizations

Summary/Abstract: The study examines perceived digital leadership and job crafting in the context of contemporary organizational and technological change. The theoretical framework integrates classical and contemporary leadership approaches—including transformational, empowering, and e-leadership perspectives—with the Job Demands–Resources model and current conceptualizations of job crafting. Particular attention is paid to the role of leaders in supporting digital skill development, experimentation, adaptation, and employee involvement in technological change. The empirical part presents a pilot study conducted among 243 working adults in Bulgaria. Perceived digital leadership was assessed using an eight-item psychological scale focused on the direct supervisor's behavior, while job crafting was assessed using a short four-item scale reflecting proactive professional development, learning, work optimization, and resource utilization. Both scales demonstrated high internal consistency. The scale for perceived digital leadership showed a Cronbach’s alpha of 0.943, while the job crafting scale showed Cronbach’s alpha = 0.903. Factor analysis yielded a one-factor solution for both scales, explaining 71.52% of the variance in perceived digital leadership and 78.41% of the variance in job crafting. Descriptive results indicate that employees evaluate leadership behaviors related to digital skill development, experimentation with new digital tools, and technology adoption for workflow optimization most favorably. Job crafting behaviors are also highly pronounced, particularly those related to continuous learning, professional development, and work optimization. The findings highlight the psychological importance of leadership support, learning opportunities, employee proactivity, and adaptability during digital transformation. Practical implications for leadership development, human resource management, and organizational learning are discussed.

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