PRIVÁT VALLÁS, KÖZÖSSÉGI ÉLMÉNY: KERESLET ÉS KÍNÁLAT A SPIRITUÁLIS FESZTIVÁLOK VILÁGÁBAN
PRIVATE RELIGION, COMMUNAL EXPERIENCE: SUPPLY AND DEMAND IN THE WORLD OF SPIRITUAL FESTIVALS

Summary/Abstract: Research on spiritual festivals that have emerged worldwide in recent decades raises fascinating questions in contemporary religious studies. The following study highlights three interrelated points in this topic: firstly, it touches on the economics of the religious and cultural market, then, in connection with this, it looks at the contemporary interpretation of spirituality, and finally, it focuses on the specific features of the Hungarian Everness festival as a case study, primarily from the perspective of spiritual brand building and communication strategies. The chosen interpretative framework seeks to provide a complex picture of the population that the literature refers to as "religious in their own way" and which various studies have found difficult to classify in recent years due to a lack of appropriate methodologies.

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