Narracje medialne a odpowiedzialność organizacyjna z perspektywy ekologii integralnej
Media narratives and organisational responsibility from the perspective of integral ecology

Summary/Abstract: RESEARCH OBJECTIVE: The aim of this article is to analyse the mechanisms through which media narratives concerning the ecological crisis help shape the public understanding of ecological and organisational responsibility from the perspective of integral ecology. RESEARCH RESULTS: Six types of media narratives were identified: alarmist-crisis, technocratic-regulatory, consumer-lifestyle, justice-integral, sceptical-polarising, and image-corporate. CONCLUSIONS, INNOVATIONS, AND RECOMMENDATIONS: The novelty of this article lies in combining the analysis of media narratives, integral ecology and the issue of the legitimisation of organisational responsibility.

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