Narzędzia pomiarowe wizerunku marki. Wybrane przykłady
Measuring tools for brand image. Selected examples

Summary/Abstract: In the brand management process the significant role is played by the image, which effective creating is determined by proper research. Research on image brand is a complicated undertaking which requires an assessment of several components related to the brand, such as ascribed features or perceived benefits, for example functional, psychological and social; thus the proper research tools are so important. The selected measuring tools for brand image and examples of their applications are described in this article.

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