ODNOS RADNE MOTIVACIJE I ZADOVOLJSTVA POSLOM ZAPOSLENIKA U USLUŽNIM PREDUZEĆIMA U BOSNI I HERCEGOVINI
THE RELATIONSHIP BETWEEN WORK MOTIVATION AND JOB SATISFACTION OF EMPLOYEES IN SERVICE COMPANIES IN BOSNIA AND HERZEGOVINA

Summary/Abstract: Job satisfaction is a critical aspect influencing an employee's perception of their work. It encapsulates the positive sentiments an individual holds towards their job, stemming from their overall evaluation of its various facets. Interconnected with job satisfaction is work motivation, which drives individuals to pursue and achieve their goals within the organizational setting. While motivation ignites the desire and effort to attain these objectives, satisfaction is the gratification experienced upon their accomplishment. However, the correlation between motivation and satisfaction isn't always straightforward. Ideally, organizations strive for both high motivation and satisfaction among employees, as this typically yields favorable outcomes. Conversely, when satisfaction lags but motivation remains high, employees may seek fulfillment elsewhere. Conversely, high satisfaction but low motivation may result in suboptimal performance and engagement. Moreover, when both motivation and satisfaction are low, employees may contemplate seeking alternative employment opportunities. In a study conducted during the second quarter of 2023, spanning 101 service-oriented enterprises in Bosnia and Herzegovina, researchers delved into the dynamics of work motivation and job satisfaction. Findings unveiled that a majority of employees in this sector exhibited motivation and contentment in their roles, with job satisfaction closely mirroring the levels of work motivation.

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