Reakcje polskich konsumentów na produkty polskie, europejskie i globalne w zależności od cech socjodemograficznych konsumentów
Polish Consumers' Responses to Polish, European and Global Products Depending on the Socio-Demographic Characteristics of Consumers

Summary/Abstract: The article focuses on socio-geographical identity, which refers to the consumer's identification with a specific territorial area (e.g. Poland, Europe) and socio-cultural dimension (e.g. Poles, Europeans). Although socio-geographical identity may seem related to ethnocentrism, it differs from it in the mechanism of influencing consumer decisions. Socio-geographical identity is expressed in an emotional connection with a specific area and the manifestation of belonging through product preferences, not necessarily negating products from other regions. The research confirmed that Polish consumers' responses to products of a specific origin (Polish, European or global) depend on their socio-geographical identity. The article aims to examine the relationship between the socio-demographic characteristics of Polish consumers and their responses to products corresponding to different levels of socio-geographical identity: Polish, European and global. Despite a limited analytical value of socio-demographic characteristics traits in explaining actual consumer behaviour compared to psychographic or behavioural factors, the article fills the research gap by offering a comprehensive demographic analysis.

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