Asymetria informacji na rynku turystycznym
Information Asymmetry in the Tourist Market

Summary/Abstract: In the classical approach, information asymmetry refers to the relations between sellers and buyers in a given market. Information advantage on the one part of the market can lead to situation, in which the deal cannot be completed, or one of the two parts considers the transaction as not fully satisfactory. The contemporary market comprises typical purchase and sale transactions sale offers, as well as some pseudo-contractual and non-contractual deals. All of them subject to information asymmetry. The paper discusses various kinds of information asymmetry seen in the tourist market and proposes a classification of its forms. The author also indicates the possibilities and ways of reducing the scope of information asymmetry. The proposed way of analysing information asymmetry may also be used in the analysis of this phenomenon in other branch markets.

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