Autodestrukcja wizerunku polityka: prezydent Lech Kaczyński
Autodestruction of Politician’s Image. President Lech Kaczyński

Summary/Abstract: EVEN IF LECH Wałęsa has stopped at vocational education and Aleksander Kwaśniewski was presented as master, which he wasn’t, they both covered their short growth and tummy by values, which Lech Kaczyński hasn’t got. Wałęsa was remembered as leader in ,,Solidarność”, Kwaśniewski had media charm. Not only short growth is important issue of media image of Lecha Kaczyński – it connects to clearly seen tummy, which was especially comic when on presidents face appeared expressions of statesman or Chief of the Polish Army (in such situations a chubby face can be ridiculous). A wrong move for his image was the appeal meeting The Weimar Triangle and morally unworthy justification of that cancellation. It may be assumed that: the image construction of the President Lech Kaczyński collapsed because of media autodestruction.

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