Комуникацията в (извън)училищната общност като част от стратегията на училището
Communication Within(Outside) the School Community as Part of the School Strategy

Summary/Abstract: To ensure the quality of the educational process, management and a positive institutional environment, good communication channels and practices are needed to implement the interaction between the participants in the educational process. The process of communication between the various contact groups and with stakeholders should be planned and in a strategic aspect to ensure its effectiveness. The article presents the attitudes of school management and teams towards the development of communication strategies and/or the inclusion of interactions in the school development strategy. A lack or insufficient coverage of the forms, methods, techniques and channels of communication is established, therefore guidelines are given for improving strategic planning and the inclusion of communication goals and activities as part of the quality of education.

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