Reproduction of Local Color Codes in the Globalization Process
Reproduction of Local Color Codes in the Globalization Process

Summary/Abstract: Globalization has significantly transformed fashion and textile design by enabling the rapid circulation of cultural symbols, aesthetic sensibilities, and design practices worldwide. In this process, local cultural elements do not disappear entirely; rather, they are reinterpreted and reproduced in different forms within global design systems. One of the most visible elements of this transformation is local color codes, which are closely related to cultural identity and geographical context.Color has historically been an important cultural indicator reflecting the natural conditions, traditional production techniques, and social meaning of specific geographies. Color palettes used in fashion design represent the visual identity of local cultures while also functioning as an aesthetic and symbolic tool in design processes. Today, the fashion industry draws inspiration from local textile traditions and color cultures, reinterpreting these color codes with a contemporary design approach and presenting them to the global market.This study aims to examine how local color codes are reproduced within the context of fashion design in the process of globalization. The study also addresses how color palettes derived from traditional textile cultures are used in contemporary fashion collections and textile surface designs. Evaluations of selected design examples aim to reveal how local color codes are transformed and reinterpreted within the global fashion system. It also discusses whether this process contributes to the preservation of cultural identity or leads to the commercialization of local cultural values within the global fashion industry.

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