Conceptual mapping of the „artist-audience” relationship. Managerial perspectives in „music mediation”
Conceptual mapping of the „artist-audience” relationship. Managerial perspectives in „music mediation”

Summary/Abstract: Building on historical case studies, documented by practice, the present aritcle identifies two recurring typologies through which the artist-audience relationship has been negotiated: the responsive-formative model and the influence-network positioning model. Sociological analysis reveals that the cultivation of musical taste is an acquired social construct, one that may develop through education and musical immersion. Considering this, knowledge of music mediation becomes a significant element in musicians’ lives, with the artist-audience dialog representing an important step in the management of contemporary music careers. This article examines the historical evolution of the artist-audience engagement, tracing the mechanism underlying this phenomenon.

• Details
• Contents