Tehnologie, discurs și politică: Donald Trump și Elon Musk între popularitate și comunicare
Technology, discourse, and politics: Donald Trump and Elon Musk between popularity and communication

Summary/Abstract: Political communication is undergoing major changes today. A range of platforms can be used by political actors, and interaction with the target audience is much easier. In this study, we are interested in exploring the relationship between discourse (themes, perspective) and technology (the speed of communication on online social media platforms). To discuss this type of relationship, we have chosen two important actors on the international stage: the President of the United States, Donald Trump, owner of the Truth Social network,and Elon Musk, owner of the former Twitter network, now known as X. We set out to identify the convergences and contrasts between the discourses of these two actors in order to understand how legitimacy is exercised, how collective identities are configured, and what role the media infrastructure plays in the production of public discourse.

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