INTELLECTUAL PROPERTY MANAGEMENT IN AN ECLECTIC APPROACH - STRATEGIC FRAMEWORK FOR THE ENTERPRISE (SBU)
INTELLECTUAL PROPERTY MANAGEMENT IN AN ECLECTIC APPROACH - STRATEGIC FRAMEWORK FOR THE ENTERPRISE (SBU)

Summary/Abstract: The article analyzes the role of intellectual property (IP) as a strategic resource within Strategic Business Units (SBUs). Drawing on the Resource-Based View (RBV), Porter's competitive strategy, and the concept of absorptive capacity, it proposes an eclectic approach that integrates legal protection, commercialization, and innovation-driven collaboration. IP supports innovation, competitive advantage, and revenue diversification. The study is conceptual and exploratory in nature, based on a literature review and the integration of theoretical models. It formulates research questions and hypotheses concerning the usefulness of IP as a strategic resource and the applicability of an eclectic IP management model in the dynamic operational conditions of SBUs. The results indicate the potential of IP in building market barriers and generating new value streams. The study contributes to the field of knowledge management by offering a framework for practitioners operating in innovation-driven sectors. The article provides a novel perspective by combining legal, commercialization, and strategic dimensions within IP management. It advocates for the implementation of managerial tools such as IP audits, licensing, and knowledge-based partnerships, integrating IP into strategic planning at the SBU level.

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