ASSESSING BEHAVIOURAL INTENTIONS OF GEN X - Y - Z IN CRYPTOCURRENCY INVESTMENT DECISION MAKING
ASSESSING BEHAVIOURAL INTENTIONS OF GEN X - Y - Z IN CRYPTOCURRENCY INVESTMENT DECISION MAKING

Summary/Abstract: Purpose | The purpose of this study is to examine the behavioural intentions of German private households with regard to cryptocurrency investments, with a particular focus on the ways in which these intentions vary across Generations X, Y, and Z. Research method | The study employs a quantitative methodology, using an online questionnaire distributed to a sample of 248 German respondents. A seven-point Likert scale was employed to gather data. The analysis employs a structural equation model to examine the influence of four dimensions - attitude towards the monetary system, subjective norms of wealth, perceived behavioural control of personal finances, and generation - on investment decision-making. Results | The key finding of this investigation is the demonstration of a statistically significant relationship between younger age cohorts (i.e., Y and Z) and an increased propensity to invest in cryptocurrencies, coupled with a notable susceptibility to social media influence relative to older age cohorts (i.e., X). Originality / value / implications / recommendations | The research offers new insights into the investment behaviour of different generations in a significant and rapidly expanding market segment within the German economy. The findings have implications for policymakers, financial institutions, and cryptocurrency exchanges in developing tailored strategies and regulations. Further research could examine the long-term implications of generational differences in cryptocurrency adoption on the German economy.

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