DE L'EMPÊCHEMENT À LA LÉGITIMITÉ: SCÉNOGRAPHIE ET CONSTRUCTION ÉTHOTIQUE DANS LE DISCOURS DECANDIDATURE DE RACHID NEKKAZ
FROM OBSTRUCTION TO LEGITIMACY: SCENOGRAPHY AND ETHOTIC CONSTRUCTION IN RACHID NEKKAZ'S CANDIDACY DISCOURSE

Summary/Abstract: This study falls within the field of political-media discourse analysis. It aims to examine the construction of ethos in Rachid Nekazz’s candidacy announcement for the 2029 Algerian presidential election. At stake is the question of how a candidate manages to build a legitimate image of himself in spite of the administrative obstacles he faces. Drawing on the theoretical frams works of ethos developped by (Goffman, 1973), (Maingueneau, 1993, 2001, 2002) and (Amossy, 2010, 2014), this study investigates the ways in which Rachid Nekkaz deploys a range of enounciative strategies –including proxemics and accusatory inversion – with an appeal to religious register and a plurality ofehtē, among others: victimary, providential leader and combattant. It further traces the discursive shift from a victimary ethos to an ethos of « administrative martyrdom ». Ultimaltely, this study offers a deeper understanding of ethotic dynamics in the age of digital platforms.

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