GRANFLUENCER W ŚWIECIE MEDIÓW SPOŁECZNOŚCIOWYCH - CZYNNIKI ROZWOJU ZJAWISKA
GRANFLUENCERS IN THE WORLD OF SOCIAL MEDIA - DEVELOPMENT FACTORS OF THE PHENOMENON
Author(s): Mirosława Pluta-OlearnikSubject(s): Media studies, Demography and human biology, Gerontology
Published by: Wydawnictwo Uniwersytetu w Białymstoku
Keywords: silver generation; social media; influencer marketing; granfluencer;
Summary/Abstract: We can expect the number of active social media users of mature age to increase, especially since demographic trends are inexorable - societies are clearly aging. This provides an opportunity to break the image of seniors who shy away from new technologies, limit themselves to TV and radio, and spend time at home in uncreative ways.
Journal: Optimum. Economic Studies
- Issue Year: 119/2025
- Issue No: 1
- Page Range: 309-326
- Page Count: 18
- Language: Polish
