WPŁYW WSPÓŁCZESNYCH TRENDÓW DEMOGRAFICZNYCH NA DZIAŁALNOŚĆ OPERACYJNĄ SPÓŁEK KOMUNIKACJI MIEJSKIEJ W BIAŁYMSTOKU
THE IMPACT OF CONTEMPORARY DEMOGRAPHIC TRENDS ON MUNICIPAL TRANSPORT COMPANIES IN BIAŁYSTOK

Summary/Abstract: The article focuses on the analysis of contemporary demographic trends. The intensity of the main demographic processes, i.e. population ageing and depopulation, is particularly visible at the local level. As a result, the aim of the article is to analyse the impact of demographic changes on the activities of municipal communication companies in Białystok. The article based on a hypothesis that municipal transport companies in Białystok feel the impact of demographic changes on their economic activity and undertake actions aimed at adapting to the process of population aging and the decline in the working-age population. The hypothesis is verified on the base of the analysis of literature and the Individual In-depth Interview method (IDI). Contemporary demographic trends affect the activities of companies that are trying to mitigate the effects of an aging workforce. For this purpose, they undertake numerous initiatives related to social partnership. Additionally, they create friendly working conditions for both young people and people aged 55-64, taking into account the needs and conditions related to professional work for each group. Based on the analysis of municipal transport companies, actions were identified that could be used by other companies as good practices.

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