ZACHOWANIA KONSUMPCYJNE SENIORÓW W KONTEKŚCIE UWARUNKOWAŃ EKONOMICZNO-SPOŁECZNYCH
CONSUMER BEHAVIOUR OF THE SENIORS IN AREA OF ECONOMIC AND SOCIAL CONDITIONS

Summary/Abstract: The aim of the article was to present the behaviour of seniors in the consumer market in view of economic and social conditions, with a particular emphasis on their role in making purchasing decisions. The empirical part shows to what extent their income and the price of products influence the behaviour of seniors on the consumer market, and what role they most often play in purchasing decisions, as well as the importance of their household size in the context of the frequency and place of making purchases. In this study, a diagnostic survey was used as a research method. The survey was conducted among 688 respondents, with the support of 15 entities from all over Poland, such as: Universities of the Third Age, Senior Centres, Municipal Social Welfare Centres and the Polish Association of Pensioners and Disabled Persons. The sample was selected by quota. The statistical analysis was performed in the IBM SPSS Statistics program.

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