Die Toten Hosen, Aneta Sablik and Mark Forster in a German-Polish dialogue - pop music on social media as a transnational communication space Cover Image

Die Toten Hosen, Aneta Sablik und Mark Forster im deutsch-polnischen Dialog - Popmusik auf Social Media als transnationaler Kommunikationsraum
Die Toten Hosen, Aneta Sablik and Mark Forster in a German-Polish dialogue - pop music on social media as a transnational communication space

Author(s): Mateusz Kosny
Subject(s): Music, Sociolinguistics, Marketing / Advertising
Published by: Wydawnictwo Uniwersytetu Wrocławskiego
Keywords: German-Polish relations; social media communications; language marketing; soft power; qualitative content analysis;

Summary/Abstract: The band Die Toten Hosen and the musicians Aneta Sablik and Mark Foster address most of their works to a German-speaking audience. Though, since they included Polish elements into their musical repertoire with their songs Zamrożona Wyborowa, Ja to ja (ich bin wie ich bin) and Like a Lion (Polish version), they - as can be interpreted - kind of supported the German-Polish dialogue with a process of marketing of language and culture. The aim of the following article hence is to examine how this process of language marketing is structured and with a qualitative content analysis it also wants to draw out the opinion and evaluation of the audience in terms of the perception of each song respectively.

  • Issue Year: 149/2024
  • Issue No: 1
  • Page Range: 77-105
  • Page Count: 29
  • Language: English
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