Z Kuşağı Üniversite Öğrencilerinin Dijital Teknolojilere Yönelik Tutumlarının Analizi
An Analysis of Generation Z University Student

Summary/Abstract: This study aims to determine the attitude levels towards digital technologies among university students defined as “Generation Z,” born in 1995 and later. The originality of the research lies in its multi-dimensional analysis of Generation Z students' attitudes, not only within a general framework but also in terms of demographic and behavioral variables such as gender, age, income level, the primary type of digital technology used, and the daily time spent on these technologies. By revealing statistically significant and distinct differences in attitudes among these subgroups, the study aims to add a new dimension to the existing body of academic knowledge on the subject. The research was conducted with 653 students at Bartın University, and the “Attitude Scale Towards Digital Technology,” developed by Cabı (2016), was used as the data collection tool. The data were analyzed using methods such as descriptive statistics, confirmatory factor analysis (CFA), independent samples t-test, and one-way analysis of variance (ANOVA). The results indicated that Generation Z university students generally exhibit a positive attitude towards digital technology. However, it was determined that these attitudes can differ significantly across subgroups. Specifically, male students, those with very low income, those who primarily use desktop computers, and those who spend 4-5 hours daily on digital technologies were found to have more positive attitudes. Conversely, female students, those in the 22-29 age range, married students, and those with relatively better income were observed to have a tendency to focus more on the negative aspects of digital technology. The findings have revealed how attitudes can vary according to demographic characteristics across sub-dimensions such as digital technology competence, social network use, in-class technology use, and entertainment-focused use. It is believed that these results can be instrumental in developing strategies to make the use of digital technology by Generation Z more effective in educational and other fields.

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