УСТОЙЧИВОСТ В МЕЖДУНАРОДНИЯ БИЗНЕС МОДЕЛ НА H&M GROUP
SUSTAINABILITY IN THE H&M GROUP’S INTERNATIONAL BUSINESS MODEL
Author(s): Yanitsa DimitrovaSubject(s): Economy, Supranational / Global Economy, Business Economy / Management, Green Transformation
Published by: Стопанска академия »Д. А. Ценов«
Keywords: sustainable development; circular economy; international business model; green marketing; fast fashion
Summary/Abstract: A sustainable business model is crucial to the effective operation of fashion chains on a global scale. This article examines the H&M Group as an international brand operating in the fast fashion sector. The aim of the study is to analyze the brand’s sustainable practices and to provide recommendations for their improvement.
Journal: Глобални и регионални измерения на международните икономически отношения
- Issue Year: 2026
- Issue No: 3
- Page Range: 209-222
- Page Count: 14
- Language: Bulgarian
