БИЗНЕС МОДЕЛЪТ НА LIDL ЗА УСТОЙЧИВО МЕЖДУНАРОДНО РАЗВИТИЕ
LIDL'S BUSINESS MODEL FOR SUSTAINABLE INTERNATIONAL DEVELOPMENT
Author(s): Yanitsa DimitrovaSubject(s): Economy, Supranational / Global Economy, Marketing / Advertising, Green Transformation
Published by: Стопанска академия »Д. А. Ценов«
Keywords: sustainable development; international trade; business model; sustainable marketing; green marketing
Summary/Abstract: The sustainable development of international retail chains is of key importance for their effective functioning in different markets. This report examines Lidl as an international chain operating in the field of trade, with a focus on its sustainable development. The purpose of the study is to provide recommendations for improving the sustainable development of the chain in Bulgaria.
Journal: Глобални и регионални измерения на международните икономически отношения
- Issue Year: 2025
- Issue No: 2
- Page Range: 144-154
- Page Count: 11
- Language: Bulgarian
