Formy adresatywne w komunikacji zawodowej w Korei Południowej – analiza kontekstów użycia na przykładzie wypowiedzi bohaterów serialu „Start-Up“
Address Forms in Professional Communication in South Korea – An Analysis of the Contexts of Use Based on the Dialogues of Characters in the Series „Start-Up“

Summary/Abstract: In order to ensure the harmonious functioning of society, Korean life has traditionally been based on a hierarchical system that precisely defines the role each member of the community plays. One’s position within the professional hierarchy depends mainly on occupational rank and years of service, which in turn influence the choice of address forms used in everyday communication. Despite the growing popularity of South Korean culture in Poland – particularly through streaming platforms offering Korean television dramas – the politeness practices of contemporary Koreans in verbal interaction are still a relatively understudied field. The main objective of this study is to analyze address forms related to the professional functions and positions of Koreans. The research material consists of characters’ utterances from the 2020 Netflix series „Start-Up“. The analysis focuses on expressions used in direct, face-to-face communication between two or more interlocutors in everyday spoken interactions. The extracted forms are examined in relation to the situational context, which provides the background for the characters’ dialogues and highlights the elements typical of Korean culture. The results of the analysis, which provide an insight into the functioning of work-related address forms in the contexts described, may have practical applications as a set of useful guidelines for individuals considering employment in South Korea or seeking positions in Korean companies operating in Poland.

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