Bleisure (life style) хотелите - възможност за осигуряване на гостоприемство в четири сезона
Bleisure (lifestyle) hotels - opportunities for providing hospitality in four seasons
Author(s): Anna Potzkova-KinaySubject(s): Economy, Business Economy / Management, Tourism, Socio-Economic Research
Published by: Катедра "Икономика на туризма", Университет за национално и световно стопанство
Keywords: business; relax; free time; hotels; year-round occupancy
Summary/Abstract: Bleisure (business + leisure) hotels are designed to serve travelers who combine work and leisure in one trip. To be successful throughout the four seasons, they must offer flexible, year-round hospitality that caters both to business needs and leisure experiences. The concept has become particularly popular after the Covid crisis and continues at present, as there is increased demand for tourism in general, and consequently, for opportunities to combine business travel with a leisure one.
Journal: Journal of Tourism, Policy and Business
- Issue Year: 3/2026
- Issue No: 1
- Page Range: 175-183
- Page Count: 9
- Language: Bulgarian
