Kultúrne dedičstvo regiónu Liptov ako faktor formovania medzinárodného manažmentu
Cultural Heritage of the Liptov Region as a Factor in the Formation of International Management

Summary/Abstract: The paper deals with the evaluation of cultural heritage and its importance in the context of international management, using the example of the Liptov region in Slovakia. The main attention of this aricle is to analyse and evaluate the potential of cultural heritage as an important factor influencing regional development and its application in international managerial activities. Based on the methods of observation, analyses and synthesis, the paper also characterizes the importance of intercultural communication and intercultural management in the field of tourism. It highlights the role of cultural heritage as an important tool for tourism development and for strengthening regional identity. At the same time, it points to the support of culture and creative industries in the European Union, which contributes to the development of innovation, cultural activities and the competitiveness of regions. The theoretical background is complemented by the example of the Liptov region as an important tourist destination in Slovakia that effectively uses its natural and cultural wealth in the context of international management. The paper also focuses on the possibilities of practical use of cultural heritage in the creation of tourism products and in the development of tourism itself.

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